Board of Advisors

Pat Croce

Pat Croce is a successful fitness and physical therapy entrepreneur, motivational speaker, and TV personality with a passion for a fitness-driven lifestyle. He is also the former President of the Philadelphia 76ers, sports team executive and owner. Mr. Croce has personally formulated the ENERGY/Acai Grape Blueberry blend and is an instrumental figure in promoting Skinny Water® products.

Michael Zuckerman

Michael Zuckerman brings to the table a century’s worth of packaging experience from Zuckerman-Honickman, Inc. Mr. Zuckerman has unparalleled expertise in beverage packaging & manufacturing, including Skinny Water’s proprietary hot-fill bottle and co-packing method. Mr. Zuckerman provides a direct conduit to proven talent within the beverage industry, having sourced bottles for Vitamin Water, Sobe, and Fuze.

N. Niki Arakelian

Mr. Arakelian is principal of Nordon LLC one of the largest distributors of commercial food service equipment in the region and conveniently located here in Phila. He also oversees Cooler Solutions, the beverage marketing team within their company. Known nationwide for equipment programming expertise, they are also very familiar with retail planning, chain activity and holds strong relationships with principals with in the DSD channel. This former Penn Stater is actively engaged in all facets of the business and takes great pride in his relationship management skills. The knowledge and understanding of beverage distribution is widely recognized and helps to create an interesting synergy.