Operations

Craig Fortin / VP, Manufacturing & Operations

Combining a passion for operational excellence with an entrepreneurial drive, Craig’s career highlights include co-founding, building and leading both early-stage/start-ups and business units with Fortune 100 companies over a 20 year career. After spending 10+ years in transaction services & technology field, Craig shifted his energies to manufacturing and joined the two co-founders of Skinny Nutritional Corp and Skinny Water was born. As an early-stage company, Craig is responsible for developing and formulating all of the company’s product along with managing the manufacturing & logistics processes that are fueling Skinny Water’s dynamic growth as a leading beverage brand. Prior to joining Skinny Water, he co-founded Mediaguide, a business intelligence company, as a joint venture with the American Society of Composers, Authors and Publishers (ASCAP). In the role of Chief Technology Officer, he led the design, development, roll-out and ongoing operations of Mediaguide’s broadcast monitoring system which enabled ASCAP to better monitor, collect, and disburse payments to its 390,000 members. Before the creation of Mediaguide, Craig joined Swiss-based YES International as the company’s CTO to design, develop and patent services that tightly integrated consumer electronics manufactures, broadcast media and Internet retailers. YES International was subsequently acquired by ConneXus Corp creating YES Networks. In 1996, Craig founded and managed Universal Merchant Services as a business unit of AT&T Universal Card Services. Leveraging AT&T’s global telecommunications infrastructure and the banking relationships of Universal Cards, he rapidly grew the business unit into a profitable transaction services company which was eventually sold to Citigroup and rebranded as Citi Merchant Services in 1998. Craig earned his BA in Business Administration & Economics from Gordon College and holds a Masters Certification in Project Management from Villanova University.