Sales Team

Joe Gisondi / Vice President of Retail Sales

Mr. Gisondi’s background includes 10 years with the Philadelphia Bottling Company. His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products, and the cultivation of key business relationships. Mr. Gisondi is responsible for the rollout of Regional and National accounts across the United States. His accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of DASANI Water and Vanilla Coke, becoming the top District Sales Manager in the Philadelphia region, and his proven track record of successful growth of sales volume. Mr. Gisondi is a relational key between Skinny Nutritional Corp’s distributors and customers.

Jerry Roach / Regional Sales Manager (N. CA & N. NV)

Jerry’s background includes over 20 years in consumer product sales, working for brokers, retailers, distributors, and manufactures. Jerry also has 8 years experience in beverage sales, as a rep, area mgr, and region mgr, with emphasis on new acct development, and management in all channels of retail and distribution. V-8 Splash, Tropicana, Arrowhead/Calistoga, and Bawls Energy are brands represented and grown thru brokers and distributors. Jerry is currently leading the effort to continue growing the Skinny brand, using his strong relationships and management skills at distributor and chain networks in Northern California.